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Measuring our performance

We introduced 10 strategic measures in 2017 to demonstrate the impact of our transformation programme. Over the years to come, we will be using these measures, alongside the financial measures, to report progress.

During 2017, the CII’s focus was on engaging with a wide community of stakeholders, assembling information, defining and prioritising the required changes, and mobilising our resources. For these reasons, while we expect to see a step change in the coming years, the opportunities are not yet reflected in the measures for the past year.

There has been a significant improvement in our reach when promoting the profession to new talent (measure 5), due to our increasing use of web-based channels.

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The CII launched its new Public Trust Index in June 2018. The research consisted of surveys with 2,000 consumers and 1,000 small businesses, with performance against each of the building blocks categorised as ‘maintain’, ‘improve’ and ‘urgent action’.

PUBLIC TRUST

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Total number of individual members holding one of the CII’s Chartered titles: Chartered Insurance Broker, Chartered Insurer, Chartered Insurance Practitioner, Chartered Insurance Risk Manager, Chartered Financial Planner.  (2016: 23,266).

BUILDING A UNITED PROFESSION

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Enrolments in new units (14% of all enrolments). The basis for calculation of this measure has been revised and improved since last year’s report (2016: 11,836).

RELEVANT LEARNING

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Total members (14% churn). Engagement index up nine points (2016: 124,863).

ENGAGED MEMBERSHIP

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People attending CII events that promote the profession to new talent (2016: 9,910).

INSIGHTFUL LEADERSHIP

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% Of group revenue from outside the UK; 10% from outside the British Isles. (2016: 11.6%).

A GREAT BIG WORLD

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Service effectiveness. We are currently updating our measurement method to reflect changing customer behaviour.
Our new metric will be
included from 2018.

OPEN FOR BUSINESS

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thousand pound of revenue per full-time employee (2016: £189,000).

MADE SIMPLE

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percent employee engagement
(NB. 2016 figure as no survey in 2017).

PRIDE OF PLACE

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% Two out of 4 D&I rating – CII met two of the four criteria set (note: 2016 figure as no survey in 2017).

PRIDE OF PLACE

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