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Building our Societies: engaging our membership

Since our last report, as part of our commitment to deliver more relevant, engaging and valued membership experiences and thereby improve consumer confidence and trust, we have launched two Societies – the Society of Insurance Broking in September 2018 and the Society of Claims Professionals in January 2019.

Since our last report, as part of our commitment to deliver more relevant, engaging and valued membership experiences and thereby improve consumer confidence and trust, we have launched two Societies – the Society of Insurance Broking in September 2018 and the Society of Claims Professionals in January 2019.

 

We plan to launch a further society – the Society of Underwriting – later this year.

The formation of the societies is a recognition that historically the CII has done an effective job engaging with members in the early years of their career when there are exams to be taken; and a reasonable job of engaging with them in the later stages of their careers when members have reached senior positions and wish to help others achieve their ambitions, however during the intermediate phase of their careers where members are performing busy roles, the CII’s influence and engagement has waned.

More than 20,000 work in the claims community in the UK alone but there is currently limited professional dialogue between these individuals

The societies will focus on providing practical guidance, knowledge and support throughout members’ careers by offering relevant content through channels such as good practice guides, blogs, opinion pieces and e-zines and thereby raise technical competence and improve public trust.

Our aim is to create a community by attracting members and those from outside the immediate world of insurance, for example those at law firms and assessors who work closely with our profession. We will do this by providing tailored solutions based around areas that they are interested in and, most importantly, help them do their jobs better. There are, for example, more than 20,000 people who work in claims insurance in the UK alone, but there is currently limited professional dialogue between these individuals. The societies will consequently work to encourage a diverse and inclusive membership with everyone eligible to join irrespective of whether they hold an existing qualification from the CII or elsewhere.


The Societies will focus on providing practical guidance, knowledge and support through relevant content:

  • Good practice guides
  • Blogs
  • Opinion pieces
  • e-Zines

 

Inspire and engage

High-quality professionals from a cross-section of senior roles have been appointed to both of the existing societies’ advisory boards, inspired by the opportunity to influence their sectors and improve public trust.

The societies also provide the CII with a meaningful entity with which to engage with other professional bodies, associations and regulators to tackle issues affecting public trust through the lens of professional standards and improving professional behaviour. Given the societies speak for 9,000 in claims and 14,000 in broking, they have a powerful voice to engage with the regulator on subjects such as vulnerable customers.

Mark Hutchinson, Societies and Member Marketing Director, who was responsible for the new strategy and its implementation, comments: “The Societies’ strategy is about segmenting the general insurance membership down into sectors and providing them with content that’s relevant to their needs. This is the CII identifying individuals with specific needs because of their work in a certain sector of insurance, and delivering them relevant news, research, good practice guidance and events. A professional community of members also provides us with a voice to engage with the regulator, government and other key stakeholders on the issues that matter most.”

Jeremy Trott, head of claims operations at Allianz and the Non-executive Director of the Society of Claims Professionals, adds: “The CII has historically been very good at promoting and selling exams and being a content provider that pushes information out. I see
the role of the societies as promoting much more of a two-way relationship, picking up topics far broader than the traditional technical space that the CII used to sit in. The future challenges for the profession are going to require a much better dialogue and engagement between ourselves and our members, and on much broader topics.

“I believe that the vision for Societies should be for professionals to feel it is highly valuable to be an active member of the Society, because they’re getting both good content and thought leadership back as well as being able to contribute good content in. The aim as a society, and as the CII, is improving the public trust in the profession even in light of the significant challenges that we face in the near future.”

Given the Societies speak for 9,000 in claims and 14,000 in broking, they have a powerful voice to engage with the regulator on subjects such as vulnerable customers

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